Understand AI Marketing
What Is a Prompt in AI Marketing?
Learn what a prompt is in AI marketing, how to write a clearer request with Task, Audience and Output, and why human review still matters.
Practical AI Marketing for B2B Marketers
Practical, human-led guidance for solo marketers, owner-marketers and small B2B teams who want to understand AI marketing and use it to build clear, repeatable workflows. Explore research, strategy, content and systems with human judgement at the centre.
A useful first step
New to AI marketing?
Start with these three practical guides.
Understand AI Marketing
How to Give AI the Right Context
Learn what context to give AI for marketing tasks, what to leave out and why relevant background matters more than simply adding more information.
Understand AI Marketing
Build Your First AI Marketing Workflow
Learn how to build a simple AI marketing workflow by connecting a clear task, relevant context, a focused prompt and human review into a repeatable process.
Explore more resources
Explore the wider resource library.
Who Is Michael?
Find out more“I'm Michael, an experienced marketer who has been using AI for the past few years to improve every part of my work. I'm writing about the things I wish I had known earlier, with practical examples from my own journey.”
The resource library
Latest blogs
Read the latest practical guidance across the three areas of AI marketing.
Understand AI Marketing
What Is a Prompt in AI Marketing?
Learn what a prompt is in AI marketing, how to write a clearer request with Task, Audience and Output, and why human review still matters.
Beyond the Blog
Featured resources
Useful guides, checklists and utilities for turning AI marketing ideas into work you can use.
Tool
Metadata Cleaner
Remove common embedded metadata from JPG, PNG and WebP images in your browser before sharing them online.
Open ResourceToolComing soon
SEO/AEO Review Tool
A future resource for reviewing search and answer-readiness. The scope and output are still being defined.
Not available yetApplied thinking
Featured Use Case
See how a practical marketing problem can be approached with AI, human judgement and clear boundaries.
Use Case
How a B2B Business Built a Weekly AI-Assisted Market Radar
A generalised Use Case showing how a B2B business used a scheduled weekly radar to surface five market developments, check sources and turn research into campaign, social and blog ideas.
Read Use Case